Increasingly, my agency and many others are seeing the effectiveness of Google Ads waning for new clients spending less than $3,000 per month media.
Just a year ago, we saw businesses with new small accounts (under $3,000/month) averaging a return of advertising spend (ROAS) of 3:1 after the first month of advertising across all verticals.
The average ROAS for small accounts is 1.5 to 1 – or barely break even in the last six months.
