When you spend $1 on marketing, how much should you expect in return?
That’s what we’ll answer in this post.
When someone asks you, “is your marketing working,” what do you think they’re really asking? Are they asking if it’s generating awareness, generating foot traffic, or generating sales?
When I ask this question, I want to know if your marketing is effectively generating business in a profitable way. That’s really what marketing is trying to accomplish, after all.