The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in neurosurgery is by getting in their inbox. But that’s not easy to do.
Convincing leads to hand over their personal information — aka “lead generation” — is still a challenge for many businesses today. A landing page helps, but even that doesn’t guarantee you get their permission to email them offers.
Luckily, there’s a way around all that — a way to get in your customers’ inboxes without convincing them to fork over their email address: using an ad format from Google, called Gmail Sponsored Ads.