Here at Grammar Chic, our pet nickname for Google is the Content Monster. You see, the world’s most powerful search engine is like a beast that’s constantly hungry; if you want to stay in its good graces—that is, maintain online visibility and SEO prominence—you’ve got to throw it some chow on a pretty consistent basis.
And it helps to know exactly what kinds of grub this Content Monster likes to devour.
Regular content publication is certainly crucial, but it’s especially beneficial to post content that fits within the Content Monster’s regular diet; in other words, you don’t want to feed it just anything. There is such a thing as bad content—stuff Google just spits back out. No, you want to make sure the Content Monster is enjoying all of its favorite delicacies.