With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before fully considering some key questions.
How do you know which one is the right platform for reaching your desired audience?
Which platforms may work best at different stages of the buyer journey?
In this column, you’ll learn tips to help lay the foundation for a more effective, engaging PPC strategy.
You’ll also have the ability to make objective, media-neutral advertising decisions for the brands you represent.