Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds.
But what does it all mean, and how does it all come together to deliver the kind of results that matter to your bottom line? Better yet, how can you automate it so that every email practically sells itself? Let’s take a closer look: