Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn consumer favor, and drive sales.
On-demand content, mobile viewing, and live streaming have already exploded. New video technology like VR and 360 degree video and will more offer innovative organizations even more ways to connect with current and potential customers.