Due to the pandemic, social media usage has skyrocketed.
But simultaneously, click-through and engagement rates have fallen.
And what can you do to make sure your social media program is actually connecting with customers and prospects?
For his SEJ eSummit session, Jay Baer, Founder of Convince & Convert, unveiled the TV network framework he and his consulting team use to help the world’s biggest brands get and stay on track with their social media.
He also covered the three types of shows you need to be producing in social in these COVID-19 times.