Snapchat is the red-headed stepchild that everybody loves to pick on. The platform that everyone loves to hate.
But the truth is, Snapchat is an invaluable tool for growing just about any business or personal brand.
It’s the cornerstone of candid, natural content creation in the real world.
And trust me, that content type is seriously lacking.
While Instagram is awesome for showcasing products and edited “best versions,” Snapchat kills it at being completely natural.