Ever tried your hand with content marketing? Almost every marketer has. 88% of B2B companies and 76% of B2C companies are doing at least some form of it, according to research from the Content Marketing Institute.
But that same research points to a serious problem. The bulk of people doing content marketing aren’t getting good results from it. Only 30% of B2B marketers say their content marketing is effective. Only 38% of B2C marketers can say the same.