It’s no surprise that businesses are clamoring to be on TikTok as the user base continues to grow. TikTok’s style of short, fun, often quirky casual videos instead of heavily edited professional videos gives businesses a unique niche to express themselves creatively.
TikTok is favored by young Millennials and Gen Z, but with a lot of people stuck at home during the COVID-19 shutdowns, more users of all ages migrated to the platform in 2020. If your business has a younger demographic, TikTok is a great place to advertise. But if you’re targeting older customers, TikTok advertising probably isn’t going to be the best fit.