Online marketing specialists are always looking for ways to improve the efficiency of their advertising campaigns. In particular, companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain.
Although targeting the entire world with your ads may seem tempting, in reality targeting everyone doesn’t mean you are reaching everyone. Your ads don’t need to be seen in all corners of the world. A well-planned local PPC strategy allows you to put your message in front of the right people.
In this post, I will walk you through the step-by-step process of optimizing your geo-targeted campaign to make it run like a well-oiled machine. At the end of the post, you will find insightful tips for smarter local PPC.