We all want to generate more leads, but getting started with paid ads can be scary.
After all, you don’t want to flush our hard-earned ad budget down the drain.
That said, one of the greatest things about being in business is learning why some companies are successful while others fall short.
For instance, we once had a client who provided software consulting services for medium and large companies who ran on Microsoft Office.
Understanding the “why” behind their success was an eye-opener for me.