How Gallery Furniture used AI to boost digital sales more than $270,000

Artificial intelligence is hot in ad tech, and Houston, Texas-based retailer Gallery Furniture — that has 400 full-time employees and three showrooms in Texas (two of which are over 100,000 square feet) — made its first foray into AI marketing this July. Nearly four months in, the brand has seen a year-over-year digital sales increase of around $277,500, thanks to a robot called Albert.

Gallery Furniture has worked with the AI platform Albert to mainly run A/B testing of ads and dynamic ad targeting to serve ad units based on people’s traits gleaned from data, according to James McIngvale, digital manager for Gallery Furniture. He said the major goal of AI-powered ads is to drive people to Gallery Furniture’s landing page online, where they will get digital coupons — “Get 10 percent off on a purchase of over $1,000,” for instance — which direct site visitors to buy at one of Gallery Furniture’s three showrooms in Texas. Albert also helps Gallery Furniture adjust its search engine marketing spend in real time.

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