The future of marketing is about embracing chaos, scaling love

We read every day how many of most valuable brands from marketing titans like Proctor & Gamble and Unilever are in a freefall. Part of the reason for this decline is that traditional methods we’ve used to build brands — primarily repetitive advertising — are not working like they used to.

In fact, I’ve argued that we are inexorably moving toward an ad-free world, a marketplace that is strikingly less dependent on commercials because people are streaming their audio and video content through ad-free subscription services.

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