As a marketer, you must understand the needs of the consumer. This means presenting your offering in a way that is easy to digest and simple to obtain, while simultaneously reassuring them that you are credible, reliable, and have the capacity to deliver that which you promise.
So far, so simple, right?
For most – I’d like to think all – of you, this is not new information; marketing’s goal has always been to promote particular products or services in a bid to acquire custom. However, though this principle and most rudimentary of objectives remains, the ways of attaining a consumer’s business are continually shifting.