A Full Guide to Email Marketing Platforms

Whether you are a new store owner looking to implement your email marketing strategy or an existing store owner looking to revamp and streamline your email marketing before Christmas, this one is for you.

Email marketing is the cornerstone of success for online stores. As many of our Coupon Pop users know, building and email list is vitally important in ensuring they retain all that hard earned traffic.

According to research conducted by the Direct Marketing Association using 2015 email data from their clients, the ROI on email is a whopping 3,800% and 72% of people would rather receive promotional content via email than through social media. Add that to the fact that email has become content marketing’s best friend, there is just no way an eCommerce site can survive without it.

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