The fourth Facebook goldrush just started

With roughly a billion daily active users, whatever Facebook does is kind of a big deal.

Even when Facebook was smaller, the size of its audience dominated any other platform. Any time it offered other companies API access to that audience, a goldrush occurred and big audiences got built. We’ve seen this happen three times before:

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        Photo credit: State Library of New South Wales collection via Visual hunt / No known copyright restrictions

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