With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.”
If you’re a content marketing practitioner, manager, or director in anything beyond a very small organization, at some point you’re going to be asked to justify all this content.
The best way to do so is with an actual ROI calculation.