Social proof is a buzzword throughout social media today. And there is a reason for this – people value the opinions of others. This is especially true when it comes to making purchases online. In a recent survey by BrightLocal, it was found that 88% of consumers say they trust online reviews as much as a recommendation from a friend. Review site Yelp takes this power and runs with it.
Photo credit: Yelp.com via VisualHunt / CC BY-NC-ND