Your First 10 Customers Should Be Won By Hand-to-Hand Combat

Are you a founder of a startup with fewer than 10 customers?

Here’s my advice as founder of a marketing agency: STOP talking to marketers and start talking to potential customers instead.

Now don’t stop until you’ve convinced at least 10 people to hand you money.

Your instinctual response might be, “How do I even get 10 customers without marketing?”

It’s simple. You do anything you can to close 1 customer, and then you do that 9 more times.

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