Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps, as well as their Facebook followers.

Facebook’s Dynamic Ads can now be used to retarget people who check out a product on any site or app that lets Facebook track its audience, as well as people who like a relevant Facebook Page or interact with a relevant ad on Facebook.

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