Building on the capacity to fuel word of mouth momentum via personal networks, Facebook has announced two new options to help people use the platform for fundraising purposes. And one of them, in particular, could hold particular significance for the future development of Facebook Live.
First off, Facebook is introducing Personal Fundraisers.
As explained by Facebook:
“Personal fundraisers allow people to raise money for themselves, a friend or someone or something not on Facebook – for example a pet.”