Facebook’s ‘Premieres’ videos now available to all global Pages

Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well.

With the global roll-out of Premieres videos, marketers and advertisers that own Pages will now have access to the video format first announced in April when it was offered to a limited group of creators, publishers and shows.

The Premieres videos also include ad breaks, which means the wider roll-out will open more video ad inventory on Facebook as the videos will not only display on global Pages, but also Facebook Watch.

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