Facebook is making major changes, severely cutting down the access businesses, brands, and media have to the Facebook news feed. This means your feed should see more posts from friends and family, but what does this mean for your business?
The official reason Mark Zuckerberg gave for this was because Facebook’s all about bringing people together. Whether you believe that, or Facebook is looking for new ways to squeeze businesses for money is completely up to you and your world view. It’s probably somewhere in between. If people go to Facebook and aren’t getting the experience they desire, they’ll go elsewhere, which is bad for Facebook.