On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic change which “will begin demoting individual posts from people and Pages that use engagement bait.”
What does this mean for Facebook marketers? Will it effect how you promote an online contest?
This article will break down exactly what engagement bait is, what the algorithm change means for you, and what you can (and can’t) do.
I’ll also be providing a few recommendations and showing a couple safe Facebook post types you can use moving forward.