Facebook will give some longer videos a boost in the News Feed

Facebook today is changing how it ranks the videos that appear in the News Feed, with the goal of better surfacing those that are more relevant to you. It’s a slight tweak, but one that could boost the visibility of longer videos, in some cases.

It can be more of commitment to watch a longer video in full, of course – the content has to be interesting enough to keep your attention. Now, long videos that people are actually watching may be distributed more on Facebook.

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