Before we start, it’s worth noting that Facebook owns Instagram. Now, this might make some marketers look at the platforms as one entity but that is far from the truth. Strategies differ depending on your goals and we’re here to unravel where you should invest your efforts (and money).
When you’re a small business, budget is a big concern. How do you find the golden middle to tackle your marketing goals on both platforms? Seems like there are some decisions that are to be made on where to focus your energy.
Bottom line of our short introduction is that Facebook and Instagram are as different as can be. They share some features in common, but both have their own strengths and weaknesses if we’re talking about marketing.