Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers, and offering more creative tools is helping to propel its massive revenue growth.
Facebook revealed yesterday during its strong quarterly earnings call that in the last year, Facebook’s average revenue per user grew 49.1% in the US and Canada — Facebook’s home market where advertiser concentration, buying power, and fast mobile networks make video and video ads popular. That’s compared to 35% growth worldwide. The US and Canada’s ARPU grew 9.1% this quarter, faster than any other market.
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