When Facebook reported its third quarter 2016 results, Mark Zuckerberg said, “People are creating and sharing more video, and we think it’s pretty clear that video is only going to become more important. So that’s why we’re prioritizing putting video first across our family of apps, and taking steps to make it even easier for people to express themselves in richer ways.”
This represents both an opportunity and a threat to digital marketers that haven’t already mastered the art and science of uploading videos to Facebook directly. Fortunately, Mark Robertson shared some expert analysis and tips at last month’s VidSummit 2016 in a presentation entitled, “Facebook Video: Data-Driven Insights & Best Practices.”
