Facebook Video Content: Building a Complete Strategy

Videos are arguably the best content format for businesses marketing on Facebook. Why? They provide immersive experiences, personalize businesses, evoke strong emotional responses, and are a perfect format for the increasing number of users consuming content on the go.

Videos have an edge over other content formats – they are more effective in reaching and engaging Facebook audiences compared to photos or links and are liked by the audiences. According to the platform’s latest study, 45% of the people surveyed expressed their intention to consume even more Facebook videos in the future.

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