Videos are arguably the best content format for businesses marketing on Facebook. Why? They provide immersive experiences, personalize businesses, evoke strong emotional responses, and are a perfect format for the increasing number of users consuming content on the go.
Videos have an edge over other content formats – they are more effective in reaching and engaging Facebook audiences compared to photos or links and are liked by the audiences. According to the platform’s latest study, 45% of the people surveyed expressed their intention to consume even more Facebook videos in the future.