Facebook to iPhone Users: When You Accept Data Tracking, a Small Business Gets Its Wings

Apple’s iOS 14 will soon require every third-party app to ask your permission to track your web activities in order to serve tailored ads. It’s a change that’s expected to cause millions of iPhone owners to opt out of the data tracking. But guess who wants to convince you to opt in?

On Monday, Facebook said it’s working on a new notification for iOS 14 devices that’ll highlight the benefits of the data tracking—a major way the social network generates funding.

“To help people make a more informed decision, we’re also showing a screen of our own, along with Apple’s. It will provide more information about how we use personalized ads, which support small businesses and keep apps free,” the company said.

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