Facebook Remarketing vs Google Remarketing

Remarketing is a way of reconnecting with users who have previously visited your website. By collecting data on these users, using platforms such as Facebook or Google, you can position targeted adverts to a defined audience when they are browsing other websites. Remarketing also encompasses the use of emails to reconnect with previous users.

Comparing click through rates for display vs remarketing, many businesses achieve a CTR 10x higher. That’s an average CTR of 0.07% compared to 0.7%.

When it comes to remarketing, the two powerhouses of Facebook and Google are going to give you a greater reach than most. But, if you have a limited budget, which one do you choose? We’ve pitted them against one another to understand what the advantages and disadvantages are of both.

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