While Facebook has grown to become one of the biggest advertising platforms in the world, there’s still a lot of potential for growth in the social media giant.
Back in February, as part of their 2016 Q4 performance update, Facebook COO Sheryl Sandberg noted that while there were four million active advertisers on the network (that’s risen to five million since), there are more than 65 million businesses using Facebook Pages in total, a significant gap between active businesses and active advertisers.
The majority of Facebook’s advertisers are big brands, and as such, for Facebook to tap into its wider advertising potential, The Social Network needs to also boost its appeal to smaller players – which is great for social media marketers as it means they’ll be looking to add more tools to more easily enable everyday users to make best use of the available options.
