This week, a Slovakian journalist named Filip Struhárik published a post to Medium that quickly ricocheted around the digital publishing industry. Titled “Biggest drop in Facebook organic reach we have ever seen,” the piece details the effects of Facebook rolling out what it calls an “Explore” feed in six countries — Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala, and Cambodia. What this meant is that Facebook stopped showing posts from Facebook pages in the main newsfeed that a user sees when they visit the site. Instead, the user only sees posts from their friends and family, and if they want to check out posts from pages they’ve liked, they have to specifically click on the “Explore” tab.
The impact of this change was felt immediately. “Pages are seeing dramatic drops in organic reach,” Struhárik wrote. “Reach of several asked Facebook pages fell on Thursday and Friday by two-thirds compared to previous days. Sixty biggest Slovak media pages have 4 times fewer interactions (likes, comments, shares) since the test.”