Facebook Page Engagement Has Dropped 50%, According to New Data

Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts.

In partnership with BuzzSumo, a content reach measurement tool, the company examined these posts from the top 20,000 brands on Facebook, to determine where things stand in terms of Page engagement — and what might be causing it to fall.

In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages, causing the reach of the latter to drop for many businesses.

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