Facebook Outpacing Google in Referral Traffic

Google has been the standard in online search for years, it is even referred to as a verb, when you want to learn something more about a topic you just “Google” it.

However, according to current research Googling it is not the standard anymore.

Parse.ly has found that more referral traffic is coming from Facebook than from a Google search. Facebook has become the top Social Site and is a top source of news, information, and online activity in general. In fact, people spend an average of 35 minutes a day on Facebook.

Facebook monopolizes users’ free time, where Google is more of a go-to, people use it when they need it. It is a tool for people to use when they are actively seeking out information they need at that moment.

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