Facebook Objectives: What Every Advertiser Needs to Know

Often, Facebook advertisers put so much focus on their creative, message, and targeting, that they overlook their settings. While, yes, creative may be the most important part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign.

Put it like this: overlooking your Facebook campaign objective is like Tom Brady showing up on game day and forgetting all of the plays (which we all know would never happen, but hopefully you get the point).

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