Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content

Facebook has had a tough year. Despite the fact that revenues are soaring, engagement has declined, and there’s less personal content sharing on the site. In addition, the societal discussion around Facebook has turned sharply negative since the election of 2016.

Earlier this month, Facebook CEO Mark Zuckerberg said his goal for 2018 was to “fix” the product:

“Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent”.

“My personal challenge for 2018 is to focus on fixing these important issues. We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory”.

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