Facebook Mobile Video: What Marketers Need to Know

In keeping with its aggressive move toward more video, Facebook is rolling out a new feed on the native mobile app: a tab just for videos that shows both Facebook Live videos and recorded videos.

Facebook has stated it will run out of places to show your ads by summer 2017, and wants to provide users with an overall experience that’s the right balance of paid and organic content. So the company is working hard to develop additional feeds and other products where ads can appear.

As I’ve said for years, “eyeballs are monetizable!” Wherever your audience is gazing is potential real estate for your business/brand to appear and draw viewers and readers in. And the cool thing with video is Facebook just released a biometric analysis showing that people gaze 5x longer at video than at static content on Facebook and Instagram.

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