Facebook Messenger’s New Rules Could Derail Your Marketing Efforts

Every year there seems to be a new “revolutionary” marketing tactic to employ, and every year 95% of these “industry transforming” developments fall into obscurity before making any real impact.

However, the latest trend of Messenger marketing, conversational commerce, and chatbots isn’t one of the 95% that fade before they’re established. Messenger marketing is already changing online business for the better, and eCommerce is one of the few industries for which it’s almost too perfect a fit. The marketing world is incredibly excited, and with good reason.

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