Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook.
This will let businesses reach more customers through their website than before.
In addition, a brand new design for the plugin is said to make conversations easier and more intuitive.
Facebook Chat Plugin was introduced in 2017 as a way for businesses to reach customers outside of Facebook.
However, one of the limitations of the plugin is it still required a Facebook login.