Technically, “messaging” and “live chat” are similar. It’s the same basic foundation with the same basic use cases. However, in reality, they couldn’t be further apart from each other.
The experience used to be horrendous. It was slow, ponderous, and made you question why the company even had it in the first place.
Today you’ll still get the odd experience that takes hours to receive a reply to your message.
Messaging has become a multi-purpose tool. It’s proactive, instead of reactive. And there’s no greater example than Facebook Messenger.