Chatbots have cropped up as a way for marketers and media companies to push out content posted elsewhere. Just as a brand’s how-to tutorial or a publisher’s news article can be distributed through a Facebook page or Twitter account, so can it be sent through a Facebook Messenger bot. And now, just as a Facebook page or Twitter account can be home to platform-specific content like a native video or a Canvas or Moment post, a Facebook Messenger bot can host native content.
Octane AI, a company that offers tools to create chatbots for Facebook Messenger, has developed a tool that packages a predefined message thread into an individual piece of content. Called Convos, these episodic conversations can be distributed as links outside of Messenger, like a branded video or news article.