Facebook Messenger Bots for Business: A Guide for Marketers

Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your preferred instant messaging platform.

And businesses and brands are turning to Facebook Messenger bots in particular—attracted by Facebook’s enormous user base—to engage with and service their customers who use the platform.

In fact, more than 100,000 bots chat to and help out people through Facebook Messenger every day.

Let’s take a look at what bots are, what you can use them for, and how you can create a successful bot. We’ll also check out some of the most popular and notable Facebook Messenger bots.

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