Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with customers and potential customers. However, advertisers are often confused about how to use these features.
I decided to put together a guide that will help differentiate three primary features of Facebook Messenger ads:
- Messenger Destination
- Messenger Home Placement
- Sponsored Messages Placement
In each case, I’ll help you understand what each feature is and how you can use it.