Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move into the next stage of marketing and Facebook has been particularly active this year.
The network’s ‘financial problems‘ a few years ago seem like a distant memory now. Since then, Facebook has established itself as the only genuine rival to Google’s online dominance and it’s rapidly cornering the social commerce arena. There’s more to come, too.