Facebook just announced some new features for its dynamic ads, aimed at making the format more appealing to businesses with brick-and-mortar stores.
Facebook’s dynamic ads show you different products based on your activity and interests. Now, the company says it can incorporate data about local product availability, pricing and special offers into these ads. So instead of just showing you the product, the ad can direct you to a specific store where the product is available at a specific price. Then if the product sells out at local stores, the campaign can start featuring something else from the catalog.