Is Facebook Live a Complete Waste of Time? Business Owners Share Their Thoughts

According to data from Facebook, live videos on their platform are watched three times longer than non-live videos. Facebook live videos also generate more comments–10 times more, in fact. As a result, many entrepreneurs and business owners are now asking themselves whether or not Facebook live would be a worthwhile addition to their social media toolkits.

Here’s some background on Facebook live: While the feature was originally released only to top celebrities back in 2015, live video was made available to all users in April 2016, and since then, use has increased by as much as 300 percent in some industries.

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