Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it possible to cross-post Live video broadcasts across multiple pages.
“With Live Cross-posting, all Pages globally can seamlessly publish a single broadcast across multiple Pages as an original post. We’ve added this functionality to both our Publisher Tools on Pages and the Live API,” writes Facebook Live product manager, Matt Labunka.
The feature has already been tested by World Surf League, which cross-posted a recent Live video to its main Facebook page, a sponsor’s Page, and one of its athletes’ pages. The Live video broadcast across the three pages resulted in more than 1.5 million views, 4,500 shares and over 538,000 minutes of watch time, the League reported.